How Artificial Intelligence Aids in 5 Central Areas of Marketing

Key Points:

  • Social media marketing is made simple, with AI-based automation tools like Buffer.
  • Like other emerging technologies, AI is a culture that every organization will have to adopt and adapt for it to be successful using AI driven technologies.
  • Marketing is critical to other functions within the organization.
  • Marketing enables organizations to offer products and services that satisfy customers’ needs and, in turn, make a profit.
  • Customer loyalty is the bonus that helps to grow a brand.

 

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Digital Transformation: Improving Customer Experience (CX) by Empowering the Workforce

Over the past few years we have been hearing the terminology “Digital Transformation” but what does it mean and why does it have so many associations?

What is digital transformation?

Digital transformation is the change related to the usage of digital technology in all aspects of business activities. In simple words, it is a strategy to redefine the use of information technology to improve the digital maturity of an organization. Undoubtedly, in the present time, every organization is looking forward to digital transformation. But most of the business leaders are stuck - where to start?

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How Artificial Intelligence is Transforming Healthcare?

Technology and advancements in healthcare are progressing rapidly. Only a decade ago, the typical procedure was that you went to the hospital, checked in, were added to a waitlist and waited to see a physician. Sometimes, you would sit and wait your turn for several hours.

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How Small Businesses Are Using AI and Winning at It

As human beings, we have a penchant for machines doing our mundane tasks for us. The industrial age mass-produced the toaster, the electric kettle and the washing machine as prevalent “labor-saving” devices, and they eventually became part of our everyday life.
The progression to artificial intelligence (AI) makes sense in that context. Artificial intelligence — the latest buzzword in the business world — has already proven effective at automating repetitive tasks in sales and marketing, accounting, HR and more.

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Automated customer communication: Four ways to success

The requirements are demanding, individual and personal, up to date and consisting of modern technical standards and in all this showing immediate results - our digital era has led to business activities in which customer communications take centre stage, demanding a great deal of rethinking from companies of all sizes and segments.

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No wonder AI and RPA are the future of service companies

Long before the breakthrough of artificial intelligence (AI) and robotic process automation (RPA), managing communication with clients was a rather simple task. Contacts were made telephonically, concerned users called the helpline about small issues and posted a letter whenever more details were necessary. No other touchpoints were employed. Another major difference compared to today was the extended period it took to solve the task. In former times, it was solely dependent on the company to decide the time span. This went on until the Internet pushed its way through. Thanks to digitization, the power has shifted and now the clients have their say! Consequently, customer service procedures were turned upside-down and had to be rethought.

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Banks Need to Move from MultiChannel to OmniChannel With AI

Banks like in most other business, the customers are now more demanding than ever. With the rise of smartphones, Amazon’s Alexa, Social Media, and the growth of self-service options both online and at ATMs, there’s now an expectation that consumers should be able to complete major banking activities whenever and however they want. Banks are now under pressure to improve and offer more channels. But in today’s environment, simply having an online banking solution or self-service options in the contact center is not enough, and this is where banks that have not yet fully embraced OmniChannel need to do so.

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Prepare for a cognitive company with AI software!

Around the world, there are numerous jobs that require human beings, be it for creative or consulting tasks, or issues requiring intuition and contemplation. In these cases, AI software can only be helpful by diagnosing circumstances and supporting human labor. Experts are in agreement that cognitive software will influence modern digitization in a similar way to how steam engines impacted industrialization. According to the IDC, more than half of all company software applications will be equipped with artificial intelligence in the course of 2018.

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Knowledge-based business tasks:  Enhanced by automation

As far as intellectuality and cognition are concerned, so-called ‘knowledge workers’ play key roles in modern enterprises. For knowledge workers, contributing to a successful business by forming and implementing their concepts is often considered a lifelong task. As analysts have predicted an increasing skills shortage for years to come, companies are trying their best to counteract any adverse effects. The ‘war for talent’ entails new ways of finding and keeping the necessary talent for company plans.

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Small data adds up to big problems

We often associate big data with research problems that are important to humanity as a whole - problems like human evolution, energy sources and cancer. To process big data, we often think that one needs big iron like computer nodes, scale-out storage and parallel systems to compute the massive amounts of data.

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