Big data provides critical information for customer service
Often, when we think about big data, we think about the volumes of data that are referred to. It is tempting to do this because big data does involve large volumes of data that are constantly growing at exponential rates. Advances in the growth and development of big data computing constantly dominate the news. It takes advanced software and BI tools to even begin to comprehend the volume of certain measurements, such as petabytes and exabytes.