As human beings, we have a penchant for machines doing our mundane tasks for us. The industrial age mass-produced the toaster, the electric kettle and the washing machine as prevalent “labor-saving” devices, and they eventually became part of our everyday life.
The progression to artificial intelligence (AI) makes sense in that context. Artificial intelligence — the latest buzzword in the business world — has already proven effective at automating repetitive tasks in sales and marketing, accounting, HR and more.
The requirements are demanding, individual and personal, up to date and consisting of modern technical standards and in all this showing immediate results - our digital era has led to business activities in which customer communications take centre stage, demanding a great deal of rethinking from companies of all sizes and segments.
We often associate big data with research problems that are important to humanity as a whole - problems like human evolution, energy sources and cancer. To process big data, we often think that one needs big iron like computer nodes, scale-out storage and parallel systems to compute the massive amounts of data.
Most of us have heard about it, but are we all able to explain what it is? Robotic Process Automation (RPA) is based on artificial intelligence. A wide variety of definitions have been used to try to predict its effect on years to come in business and privacy. People do not tire of discussing possible future changes, with both skepticism and emotion. So, what exactly lies behind the terminology, and in which way can RPA improve our future workflows and processing?
Endless wait times, unprepared and misinformed customer service representatives, no transfer of information when switching from one communication channel to another – it’s safe to say, consumers are tired of the experience they get when trying to get support from many organizations.
Businesses have long recognized the importance and value of delivering high end customer service, many continue to struggle to provide service in ways desirable to the end customer. A recent study (Philipp Klaus: Measuring Customer Experience)1 states that 80% of CEOs believe their companies deliver outstanding customer service, while the same study indicates that 8% of those customers feel the same way.
What is the cause for this massive perception gap?